DURAZZI MILANO is an emerging brand in fashion luxury launched on February 2022, based in Milan with strong Italian DNA. Thanks to its multidisciplinary approach, inspired by an unconventional point of view, DURAZZI MILANO creates languages that go beyond trends.
The brand’s aesthetic codes, freed from preconceptions and the restrictive constraints of stylistic cohesion, transcend the products and become the instrument of a bold expression of oneself, without ever losing sight of its guiding principles: timeless elegance and uncompromising quality.
The brand, created and designed by Ilenia Durazzi, has its roots in her interests and lifestyle, influenced and inspired by art, architecture, cinema and photography. These naturally lead her to think out of the box and to look for a point of view which is not obvious, from where she can observe reality, imagine new scenarios and experiment with new aesthetic solutions.
Her return to Italy after over ten years in Paris and her meeting and collaboration with the artist Maurizio Cattelan sparked Ilenia Durazzi’s creativity and convinced her to start her own brand as co-founder.
The DURAZZI MILANO collections feature leather goods, clothing and shoes for women and combine a modern, innovative and sophisticated design with the uniqueness of artisanal product.
“Taking the disruptive power of a philosophy based on experimentation and interdisciplinary to a city gallery GALLERIA MERAVIGLI, DURAZZI MILANO sets up a tripartite stage in which a group of performers enact an existential journey.’’
The cyclical, continual and obsessive movement of the group over the three sets expresses the same accidental nature of everyday life, in a mise en scene in which DURAZZI MILANO, paying tribute to the lessons of John Cage, offers a performance that combines the arts, celebrates the unpredictable and change, and represents life.
This ideal community, which travels towards the future transforming itself and celebrating a collective spirit in an uninterrupted dance of rebirth and evolution, inhabits the DURAZZI MILANO F/W 2024 collection. This features timeless creations with austere lines, the descendants of menswear and tailoring, and a constant focus on the quality of materials, enhanced by artisanal craftsmanship that is the best of Made in Italy.
The DURAZZI MILANO SPRING SUMMER 2025 collection is inspired by this biological process of regeneration and by a continuous freeing of form. It invites one to listen to the sound of Nature, to melt into it and to conserve beauty by regenerating it and reinventing it in an interrupted cycle of creation. In a sterile architectural venue, similar to an artist’s workshop, ice sculptures of female bodies shield within them a frozen microphone
The collection is true to the features that have become distinctive characteristics of DURAZZI MILANO: an extremely high level of tailoring, aesthetics that are associated with the equestrian world and horse riding, a taste and fascination for uniforms. While doing so, it also celebrates imperfection, the unfinished, rediscovering the DIY culture and the aesthetics of the objet trouvé, with jackets customised with metallic medals, hand-painted garments, macramé net trousers and skirts.
The penchant for experimentation is found in the use of technical fabrics, with contrasting materials that appear to be raw, directly inspired by Arte Povera, as in the jackets made in raffia fabric or leather items with detailing with a bondage flavour, confirmation of DURAZZI MILANO’s predilection for the construction of a harmony of opposites, with minimalist rigour and unexpected, changing and unusual details.
© COY 2024 TDS S.r.l. Corso di Porta Vittoria, 58, 20122, Milan, Italy | VAT n° 13175640963 REA n° MI 2707423
