Impuri Eyewear is a subculture-inspired Atelier that makes limited-edition eyewear by combining traditional mastery with performance materials. Goran Ilic and Fiona Kraft founded Impuri Eyewear with a mission to create a high-end product that inspires self-expression subliming spirit of independence, ethics, and craftsmanship. Every piece is a labour of love and carries apart of us. This endeavour started as just an idea in the basement and has evolved into a “larger than life” project through experimentation with materials, new techniques, and design.
WE ARE UNDERDOGS.
WE ARE UNDERGROUND.
WE ARE INDEPENDENT.
WE DO EVERYTHING IN-HOUSE.
WE ARE ARTISANS.
Our unique interpretation of eyewear starts with a basic clean silhouette that gradually becomes an impressive design piece. Every stage of the design process and development of the collection is supported by reflection on artisanal’s techniques that will be applied in making and fabrication. To ensure our production to be sustainable and environmentally safe we exploit 3d printing for production of tools, sculpting, and innovative mould-making techniques.
Impuri Eyewear atelier is producing relentlessly bold frames that are supercharged with craftsman’s know-how thus resulting in radical and ultimately comfortable eyewear for lifelong use. Making a quality product is of the highest importance to us. We display this constantly in our manual production with accurate processes on every pair of spectacles. In doing so, we pay attention to every detail. Each pair of Impuri is manufactured in our atelier in Serbia by a highly
experienced and meticulous team. Besides elaborated handwork techniques, we use state-of-
the-art technologies for the process.
At IMPURI everything we create is handmade and done in-house, from designing to tool making, from prototyping to quality control and packing. We are positioned on the opposite side of the mass production principles as our rare spectacles are released in numbered and limited series for each model. Entire process of making one single frame is made of about 130 steps and takes three weeks to complete. From raw material processing to finishing touches, the whole manufacturing process is executed by expert artisans.
A pair of Impuri eyewear is a masterpiece of touch, meticulously crafted from innovative materials such as recycled carbon fibre, aluminium, and graphite. These materials offer a smooth, refined texture that beckons your fingertips to explore, inviting you to immerse yourself in the artistry.
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