GUIDI’S STORY STARTS AT THE END OF THE 19TH CENTURY, WHEN IN 1896 GUIDO GUIDI, GIOVANNI ROSELLINI AND GINO ULIVI FOUNDED THE “CONCERIA DI CUOIAMI GUIDI E ROSELLINI” TANNERY IN PESCIA, TUSCANY. OVER THE YEARS, THE TANNERY HAS CONTINUED ITS ACTIVITY AND IT IS STILL MANAGED BY THE GUIDI FAMILY, WITH CURRENT OWNER RUGGERO GUIDI.
AFTER DECADES OF STUDYING VARIOUS MATERIALS, GUIDI MANAGES TO SERVE THE BEST VEGETAL TANNED LEATHER THAT CAN BE FOUND ON THE MARKET. THESE LEATHERS ARE STILL WORKED TODAY, WITH ANCESTRAL PROCESSES HANDED DOWN FROM FATHER TO SON.
IN 2003, GUIDI LAUNCES ITS FIRST LINE OF SHOES AND ACCESSORIES. THE HERITAGE AND REFUSAL OF MASS PRODUCTION LOGICS, ARE AT THE FOUNDATION OF THE GUIDI PROJECT.
THE COLLECTION ACQUIRES A SPECIAL CHARACTER, THANKS TO THE MANUFACTURING PROCESS TO WHICH THE SHOES ARE SUBJECTED TO.
ONE OF THE MAIN FEATURES OF THE BRAND, IS THAT EACH PRODUCT IS DYED AFTER BEING ASSEMBLED, HENCE THE TERM “OBJECT-DYEING”. THIS PROCESS IN FACT, ALLOWS THE PRODUCTS TO ACHIEVE A “USED EFFECT”, ENSURING THAT PERSONALITY AND UNIQUENESS TYPICAL OF GUIDI’S IDENTITY.
LIKE ALL GENUINE MASTERPIECES, EVERY ITEM GUIDI CREATES, IS A RARE BALANCE OF TRADITION, VISION AND HANDMADE IMPERFECTION.
TODAY, GUIDI IS PRESENT IN MORE THAN 100 SELECTED LUXURY STORES WORLDWIDE.
CELEBRITIES ARE ENRAPTURED BY THE ENERGY OF GUIDI, INCREASING ALWAYS MORE THE MYTH BEHIND OUR SHOES, WHICH HAVE AT THIS POINT BECOME A CULT, BECOMING A PART OF THE TIGHTLY-KNIT CIRCLE OF ICONIC SHOES THAT HAVE DEEPLY INFLUENCED THE LAST DECADE.
CONTEMPORARY FASHION ICONS LIKE MATTHEW WILLIAMS, CO-FOUNDER AND DESIGNER OF 1017 ALYX 9SM, AND JUN TAKAHASHI, FOUNDER OF UNDERCOVER, HAVE BEEN FASCINATED BY GUIDI SHOES TO THE POINT OF PROPOSING COLLABORATIONS THAT WILL BE INCLUDED IN THEIR INDIVIDUAL COLLECTIONS.
IN 2006 GUIDI LAUNCHES THE GUIDI_COMMUNITY, A PROJECT THAT INVITES GUIDI FANS FROM ALL OVER THE WORLD TO JOIN BY SUBMITTING A PHOTO WEARING GUIDI.
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