HERTH – where HER, the feminine essence, meets EARTH, our nurturing Mother Nature.
Our name reflects the strength of our identity and mission: to create beauty that honors both women and the planet.
HERTH is a lifestyle brand that redefines sustainable fashion with sophistication. Drawing inspiration from nature’s colors, clean lines, and attention to detail, we merge contemporary elegance with an eclectic spirit.
Our Italian – crafted silkwear collection offers versatile pieces that blend effortlessly into any wardrobe. Each piece is crafted from the finest Certified Organic Silk, lovingly handcrafted by local artisans.
Each exclusive shade is inspired by nature and uniquely developed for HERTH, making every piece rare and precious.
The imagery is clean yet nostalgic and ironically sad, with a passion for deconstruction and material manipulation. This research emphasises the incomplete nature of the garment, revealing what is usually hidden: seams, linings, and other infrastructures that reveal the soul of the clothes.
The garments highlight the alteration, decay, and aging of the material, crea- ting a new interpretation that erases the dualism between new and old, simple and complex, beautiful and ugly.
Determined in the study of materials and related processes, for Alberto, design in all its nuances becomes a fundamental component of material manipulation. The asymmetrical and deconstructed beauty of his creations re-defines the visual structure of bodies: his sculpted aesthetic has the allure of the abstract juxtaposed with the materiality of the body.
The collections change over time, altering and exasperating the design while remaining faithful to the project of “zero waste” philosophy adopted by the designer from the beginning of his artistic project.
Materials are utilised following their grain, and scraps are used as functional details in the design of the clothes.
Fabrics become the main sources of inspiration that allow the development of the project in all its collections: we find a design and material that is misty and ruined, inked and refined at the same time.
The chromatic use of neutral colors such as black and white emphasises a sculptural intention in the composition of the garments, where the fabrics are clean and free of surface decorations, emphasising the minimal character of the visual project.
For Art259, clothing structures transform our bodies into something different from their essential base forms; clothing, by their nature, are designed to modify or highlight the identity of the wearer.
The creative project of Alberto Affinito, designer and founder of Art259design, stems from an approach that conceives clothing according to a personal and conceptual vision. His approach to tailoring reconnects with the methodology of the visual arts: whether displayed in contemporary art galleries or animated by a living body, his creations can be described as living sculptures.
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